"We are known for our ability, especially our dependability" Mark Price
Mark Price & Associates, Inc. is a privately held, California corporation specializing in the production and coordination of leading edge marketing and advertising campaigns, vehicle sales promotions and the providing of industry related key-note speakers. Mark Price has been in business since 1975 and now operates from its national headquarters in Alpine, California.
In the seventies, after his interest being roused by events taking place in the automotive industry Mark Price founded Mark Price & Associates. This company, presently based in Alpine is now a successful advertising, consulting and marketing firm dealing primarily with the auto industry. Since 1975 the company has distinguished itself with its innovative promotional, advertising, motivational and training campaigns. Under Mark Price’s guidance, the firm has created, implemented and managed programs and projects for every major company and manufacturer in the auto industry: Ford Motor Company, GM, Chrysler, Toyota and Nissan to name but a few.
Among Mark Price & Associates’ best known efforts was “FORD’S FOCUS ON WOMEN” which is still regarded as a highly innovative and successful program. “IMAGE 2000”, a program designed to enhance the image of the auto industry by focusing on the customer is another prominent offering from Mark Price & Associates. The most publicly visible presence of this company is its coordination and management of Tent Sales. This company was the founder of the Auto Tent Sale. Mark Price & Associates’ coordination and management techniques used in such events are the standard by which other companies in this business are judged.
A powerful public speaker and motivator Mark Price has spoken on many automotive related as well as general business issues. He has always displayed an exceptional ability to engage, challenge and motivate audiences. Mark Price & Associates’ inspirational sales training programs have helped hundreds of dealerships increase their sales and customer satisfaction levels while leading thousands of sales and service personnel to achieve their professional goals. It was in this capacity that Mark Price & Associates pioneered and wrote the complete curriculum for San Diego New Car Dealers Association in sales training.
A relentlessly optimistic company, Mark Price & Associates look to the future with promising eyes. With the leadership of Mark Price at the helm, Mark Price & Associates’ ideas and experiences will continue to challenge the advertising and marketing industries to a new level of success.
Mark Price & Associates is dedicated to providing successful, cost effective sales and marketing assistance to the automotive industry. Our strengths are generated from dedicated and dynamic employees, a substantial resource base, years of experience in this industry and profitability.
It is our goal...
To at all times put the customer first;
To ensure that each of our products and services are designed, produced and delivered in the manner promised;
To not just achieve our customers expectations but rather to exceed them;
To fulfill obligations and assume personal responsibility.
Mark Price & Associates is seeking to become a more integral part of the day to day operations of automobile manufacturers. Our desire is to work to enhance the market penetration and increase the profitability of our customers.
Capitalizing on the business and theatrical background of company President Mark Price, the company will take advantage of the merging interests of business and the creative world. With a dynamic team of employees with expertise in advertising and marketing coupled with a special interest and knowledge of the automotive industry, we have the ability to act quickly and efficiently to the needs of the industry.
We provide hassle free and varied Direct Mail services. Be it a monthly service mailer or a corporate sponsored statewide sales campaign, we have handled them all. The customer does not have to worry about the technical side of direct mail such as processing, list acquisition or printing, piece design or mail drop strategy. We do it all well. Even when the chips are down and rapid turnaround is required, we can respond quickly and efficiently. Our Direct Mail campaigns have achieved market penetration levels second to none at lower costs than our competition. In 1998, we were responsible for the sales of 15,000 Toyotas, representing 1.5% of their business nationwide.
Mark Price & Associates is the leading coordinator of automotive tent sales in the country. We have made our mark by producing successful off and site sales events that have a broad appeal and are easily affordable for the auto industry. Over the years, we have gained the edge in our industry by specializing in a high quality product. Everything we do from Direct Mail, Motivational Speaking to our famous Tent Sales reflect our commitment to provide our customer with an inspirational yet cost effective and efficient tool for selling to an ever changing market.
Tent Sales are probably our most visible product. This is misleading as our business has been more allied to Direct Mail that tent sales. However, the tent sale business is an excellent sales platform. The tent sale atmosphere is electric and an unparalleled synergy grips all, most importantly the customers, who take part in one. We really enjoy coordinating tent sales. They are a lot of work but the results speak for themselves. Our events operate most efficiently and have a professional and quality feel which is extremely attractive to auto manufacturers.
Mark Price & Associates' ability to educate by way of motivational speaking arises out of Mark Price's long experience with and constant vision for the development of the auto industry. In our 25 year history, we have been around the block many times. We have experienced great success working with the auto industry and its eclectic characters and companies. One thing Mark Price has is knowledge about this business. While many people will claim to have the same, few have experienced auto sales in the dimensions Mark Price has. He is in the business of sharing this knowledge from time to time and this process of sharing has evolved into our motivational speaking programs. These speaking engagements are many and vary from ten minute sales rallies to full blown two day seminars in which sales and customer service strategies are taught.
Mark Price & Associates has a wide range of customers from small rural dealerships to giant corporate distributors. Many of our customers find that our commitment to quality and good service enhances their products and commitment to the same values.
Mark Price & Associates enjoyed being the sole off site sales provider for many years. Then suddenly, when others realized what a lucrative business Mr. Price had discovered and set in motion, we had competition. We have taken this in our stride however and have maintained our dominance in the market. Our company structure with our dynamic CEO and commitment to new technologies has given us the ability to make decisions and implement programs quickly. Our sales over the past five years have doubled.
Having been in the same business for the past 25 years, we have the experience and built in credibility to deal with the most complicated, confidential or time sensitive project. Our proprietary production system, custom designed software makes us the lowest cost, effective production company in the industry.
Recently, we have expanded our product line to include on line direct mail piece design, and on line purchase of premium gift items. This gives the customer a chance to experiment visually with a possible mail piece. Also, the customer can choose options that are cost effective as we have a built in cost calculator. We believe that we are the first to provide such a service. In 2 years, we envision being able to coordinate electronic mass mail pieces using e-mail lists. After that, we know that Mark Price & Associates will continue to develop affordable and high quality products that will have major appeal to the auto industry.
The company has developed strategic relationships with the nations top suppliers of printing, mail lists, and various vendors that are associated with major special events. We have close business ties with vendors in many major cities throughout the nation. Should a customer need assistance in obtaining equipment or a service at one of our events, the chances are we can help immediately with an established local vendor. In addition, we employ a redundancy system where we have additional vendors who provide back up services should the need arise.
Join the many clients and corporate customers that have used MP&A products to capture new markets, more customers, greater market penetration and enhance their bottom line. Contact us.